1/15/2024 0 Comments Marketing play![]() Over the years, LEGO bricks have grown in popularity and have been named “Toy of the Century”-twice.Īlthough the LEGO brick remains their trademark product, the company expanded into new ways of making toys and marketing during the 20th century. Eventually, the traditional plastic LEGO brick was patented in 1958, offering a timeless design that endures to this day. ![]() While Kristiansen originally produced wooden interlocking bricks, the company continued innovating and experimenting with new designs. How LEGO could have increased its revenue by +1% with a single automationįounded by carpenter Ole Kirk Kristiansen, the LEGO Group remains a private, family-owned company based in Billund, Denmark.Strong partnerships with the education sector.Integrated customer experience which generates endless UGC.Social media/content marketing strategy.LEGO’s phenomenal market entry strategy.Analyzing the retail LEGO marketing strategy.
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